Believe in better

What we do at Sky changes as the world changes but our core brand values have remained true over time.

Sky has always stood for progress and for challenging convention: whether in changing the way sports and news are broadcast; by innovating with Sky+ and Sky HD; or by being the first media company to go carbon neutral. As entertainment and communications come together, we believe there’s a better way of doing things in broadband and telephony too.

In affirming our commitment to choice, quality and innovation we’ve launched a new brand positioning under the umbrella of Believe in better.

Believe in better highlights our commitment to customers and captures that restless spirit of improvement and innovation. This brand framework covers a broad range of Sky’s products and services. It will bring to life our product leadership and entertainment credentials and build on the success of the See, Speak, Surf campaign. On top of all of this, the campaign will address how Sky does business as a responsible company that contributes positively to life in Britain.

It’s this breadth of innovation that truly brings to life our belief that we can make things better. We hope you enjoy our new campaign.

Sky
Believe in better

The intensity of Sky HD has taken television viewing to new levels; and such groundbreaking innovation fully demonstrates our belief in better. The HD Static campaign highlights the incredible detail captured at a moment in time, emphasizing the benefit of bringing your HD Ready TV to life with Sky HD and having Sky+ features as standard.

This is a hero product for us and no campaign would be complete without a Sky+ advertisement. The functionality of Sky+ has improved year after year, making it a shining example of how we Believe in better. With over 2m Sky+ customers already, we aim to make more consumers aware of the benefits of Sky+ and the freedom it offers by letting you record from your mobile phone.

The environment has been an important issue for consumers and businesses alike. As a Carbon Neutral company we are taking positive steps to address the issues of climate change and to help customers save money, conserve energy and cut CO2 emissions in their own lives.

Our customers have always valued our commitment to entertainment and Sky Movies is central to this. We invest to make sure that we bring the biggest movies to our customers, in their preferred form without breaks. This advertisement was shot in Sao Paulo after the election of the new Mayor who felt that the city’s environment would be improved by the removal of advertising hoardings.

Media

Believe in better moves into its next phase from 19th October

In September the launch phase consisted of two TV spots and highlighted the ways in which Sky's belief in better determines both the products that it offers and how it does business as a responsible company. The first ad focused on the way in which Sky+ helps customers make TV fit around their busy lives, while a second ad underlined Sky's commitment as a Carbon Neutral company. In addition, there was advertising in the national press featuring the print work (right) on buses and on posters.

The next phase of the campaign takes shape over the coming weeks with a new Cinema ad that brings to life the intensity of Sky HD, just in time for the run up to Christmas. See, Speak, Surf, showing the superior value of TV, broadband and telephony, will continue to be a key strand of the ongoing campaign, soon taking on a more festive feel with an upcoming Christmas theme.

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